iGaming Press Release Distribution
Your news, delivered for the iGaming world.
iGaming Wire distributes your news to top-tier igaming and casino media, affiliate networks, and search engines, then optimizes it so AI-powered search and chat tools cite you as the source.
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Your release, distributed across our full media network — 37 core channels plus specialist iGaming and crypto outlets
2026 Content Framework
The four signals that drive AI visibility
AI search and chat tools decide what to cite based on more than keywords. Every release we distribute is built around these signals.
Structure
Clear headlines, scannable formatting, and structured data help AI systems parse and understand your content.
Originality
Unique data, quotes, and insights make your release worth citing instead of paraphrasing from a competitor.
Authority
Distribution through trusted, high-authority outlets signals credibility to search and AI crawlers alike.
Reach
Broad syndication across media, finance, and consumer channels increases the surface area for citation.
LLM-Optimized Publishing
Every channel built to be read by AI, not just people
Structured data, consistent entity naming, and clean HTML ship on every article we publish — a network-wide standard, not a premium add-on.
- Schema.org structured data on every published article
- Consistent entity naming across companies, executives, and products
- Clean, crawlable HTML with no JavaScript gating your content
From the Resources
iGaming Wire and LLM-Optimized Media Channels: Benefits and Features
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AI Search Visibility
Get recommended, not just mentioned
AI systems recommend brands based on volume and consistency of independent coverage — not a single press release. Unique-article distribution at scale is what pushes you from 'mentioned somewhere' to 'recommended.'
- Structured, factual content that's easy for AI systems to extract and quote
- Consistent naming across every mention, so sources don't get discounted as ambiguous
- Dozens of independent, corroborating articles instead of one syndicated copy
From the Resources
How to Get on AI Search Recommendations
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iGaming Trade Press
Get published on the outlets your audience actually reads
iGaming-specific outlets know the terminology and the regulatory landscape already — generic corporate boilerplate underperforms. We adapt every release into a unique article matched to each outlet's house style.
- Licensing jurisdiction stated explicitly in every submission
- Specific games, platforms, and product details — not generic descriptions
- Editorial formatting matched to each outlet before it's ever submitted
From the Resources
How to Publish a Press Release on iGaming News Sites
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Built For iGaming, Not Retrofitted
Channels that freely accept casino and betting content
GlobeNewswire and PR Newswire apply the same restrictions to igaming that they do to cannabis and adult content. Every channel in our network was selected because it already covers this industry — no compliance gauntlet to clear first.
- Every Silver-package channel pre-cleared for igaming and betting content
- Coverage spans worldwide, USA, Europe, Asia Pacific, and Middle East markets
- No case-by-case editorial review just to mention odds or licensing
From the Resources
iGaming Wire vs. GlobeNewswire vs. PR Newswire vs. Others
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Content Maxxing
37 unique articles, not one release copied 37 times
Legacy wires syndicate a single piece of copy to every outlet on the list. We write a genuinely original article for every channel — a minimum of 37 per release, guaranteed from the Silver package up.
- Zero duplicate copy anywhere in your distribution
- Every article independently structured and written for its outlet
- Guaranteed minimum of 37 unique articles per release, starting at Silver
From the Resources
Single Press Distribution vs. 37 Original Unique Articles
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Featured Partner
Amplified coverage through iGaming Marketing Lab
We partner with independent digital newsrooms to extend earned media reach beyond the wire — putting your story in front of engaged, niche audiences.
Explore PartnerWorking with iGaming Wire cut our distribution setup time in half and doubled our qualified media pickups.
Communications Lead
iGaming Marketing Lab
Compliant reach through iGaming PR
We work alongside specialist agencies delivering PR, SEO, and compliant ad access for online casino, sportsbook, and crypto gambling brands — extending your reach well beyond the wire.
Explore PartneriGaming Wire gives our clients a distribution layer we don't have to build ourselves — every release lands exactly where our casino and crypto clients need it.
Head of Partnerships
iGaming PR