How to Publish a Press Release on iGaming News Sites

iGaming-specific outlets read differently from general business press. Their editors and their audience already know the terminology, the regulatory landscape, and the major operators — which means generic corporate boilerplate tends to underperform, and specificity tends to win.

Before you submit

• Confirm your licensing jurisdiction and include it explicitly — igaming outlets and their readers care about this more than almost any other detail
• Lead with the concrete news, not the framing — a new market launch, a partnership, a licensing approval
• Name specific games, platforms, or product features rather than describing them generically

Formatting that performs

Short paragraphs, a clear headline stating the actual news, and one strong, specific executive quote outperform long, adjective-heavy copy. Most igaming trade outlets will lightly edit for house style regardless, so submitting clean, factual copy reduces back-and-forth.

How iGaming Wire handles this

Every release distributed through our network is adapted into a unique article for each igaming outlet in your package — matched to that outlet's house style — rather than submitted as one generic release and hoped through review.